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Participants:

•   Kathleen Brandt
•   Brian Lonsway

The work of brandway, the artist organization of Kathleen Brandt and Brian Lonsway, looks at the way that the concept of data has shifted from a primarily scientific necessity to a measure of social existence. The artists argue that data is a concept inextricable from the acts of collection, storage, and representation, and its existence in this social realm embodies the power structures of the organizations performing these acts. As the scientific concept of data has become increasingly significant in areas of society outside of the scientific community -- mass-marketing, opinion polls, weather predictions, environmental awareness -- it has become both a measure of "truth" and a measure of the extents of political and social manipulation. Brandway's artistic work looks creatively at these ambiguous measures of data as a way of exploring its politics, especially in areas where its "truth" is (or is intended to be) taken for granted.

Prudent Avoidance, their most recent project, was funded through Franklin Furnace's THE FUTURE OF THE PRESENT 2002 program, and looks at data through the lens of electro-magnetic frequency exposure. Through an evolving online database and wearable data collection device, the work explores the contradictions of data collection, measurement, and representation when used to measure things like "human risk." The artists will talk about the development of this work, as well as other projects which explore related issues in the creative representation of data.
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