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Participants:
Franklin Furnace Presents Bruno Ricard: Life ® @jihui
Bruno Ricard’s Life ® is a web site project which deals with the pancapitalist management of the body and the biomass in the first world and third world. In the economies of excess, the flesh machine is not yet technologically capable of genetically engineering the perfect body, free of disease, decay and aesthetic flaws, so this central goal of pancapitalist power vectors needs to be realized in another way. And the chosen set of tools used here to "normalize" the presentation of the body (which should match the perfect body extensively branded in the spectacle) are increasing medicalization, use of drugs, plastic surgery and fitness programs.
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