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Participants:
• Brad Paley
Brad Paley discusses and demonstrates his design work (including work done for the Museum of Modern Art and tools that are being used on a daily basis on the floor of the New York Stock Exchange), and his art work (including TextArc, soon to be installed in the New York Public Library; and CodeProfiles – , a commission for the Whitney Museum of American Art).
He outlines his mind-science inspired "Designer's Checklist" or "Knowledge Acquisition Pipeline" -- a synthesis of ideas ranging from Psychophysics through the Cognitive Neurosciences to Psycholinguistics (but without the big words) – which helps him to focus on human mechanisms of understanding in very specific ways. He will show how it works vis-a-vis the demonstrations and how it directly dictates the kinds of craft needed to reach his objective: information-rich displays that still retain the calm layering of information and depth of meaning visible in natural scenes.
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