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Participants:

•   Timothy Druckrey
•   Mark Stafford

The history of media theory has been primarily rooted in attempts to legitimize the potential of surfaces and effects as signifiers of the 'radical' possibilities of representation. This privileging of form, or, in the 'media arts,' the implementation of form as effect, creates vexing problems that differentiate between communication and expression.



This 'difference' emerges time-and-again in the development of 'theories' of interactivity and so-called 'net.art.' Because of the intricate reciprocity evident in an 'art of exchanges,' a theory of media cannot adequately frame issues without a rethinking of representation in terms of its transformed function, its shifting relationship with visibility, its probing of the 'immaterial,' its reformulation of reception (and cognition), its understanding of the 'mechanization of the world picture,' or its conceptualization of a philosophy rather than a theory of communication.



This dialogue will pose the issue in discursive form and on examples of works that rupture or disrupt the flow of effects...

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